Industry case
Food & Beverage
User manuals
Client
Leader in the high-quality coffee segment and in the production of coffee machines
Requirement
To create a dynamic, flexible and cost-effective workflow for the production of documentation accompanying coffee machines. This would include authoring, translating and printing the user manual, customized packaging per product line and shipping to Italian and overseas production plants, with a view to optimizing cost and time, while standardizing the information creation process.
Solution
- Creation of a dedicated Product Knowledge team that is always available to speak with the customer's technicians for any content changes required
- Appointment of a dedicated Global Content team, in constant contact with the Product Knowledge team to receive material and build a translation workflow in 13 different languages
- Desktop publishing (DTP) work to improve the usability of the information (conversion of PDFs of coffee machine instruction manuals into InDesign source files, reworking of graphic layout and pagination)
- Coordination of the STAR7 writing/translation team with STAR7 Printing
- Printing plant in constant contact with the client's technicians to agree quantities to be produced, packaging, and any other requirements
- A “welcome kit” with a creative proposal from STAR7
- Organization of international shipments, monitoring of the various production lines, on-demand management of paper procurement
Outcome
- Single point of contact to manage the entire product documentation lifecycle, with consequent time savings for the client
- Much more precise and targeted quality control
- Optimization of costs and supplier management
