Localization to support Global Expansion

American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino, California, United States.

Identify reliable, pro-active and security conscious partnerships for localization.  Software U/I, highly creative and visible marketing content.  Build an in-depth knowledge of the company and its product lines.  Offers flexibility and is able to manage the peaks and troughs of the localization cycles.

1997 - present

Our collaboration is ongoing for 25+ years.   We engage continuously with over 150 separate stakeholders across multiple business divisions. Projects include highly creative and visible marketing, software U/I, business and educational content and requires the use of customer proprietary tools.

We've supported all hardware and software releases since 1997.  Worked on all marketing campaigns and launches, Online Store, Virtual Assistant etc. Over this time, we’ve been involved in numerous onboardings for new products & languages, processes, tools & services. Example: Creation, onboarding and launch of dedicated linguistic teams for in-house operational functions worldwide over a six-month period. This included defining and setting up new roles, processes, workflows, linguistic requirements, recruitment process, workflow & reporting/financial processes.

Deliverables range from high profile customer facing marketing materials, to employee facing materials, communications, systems and tools. Our full-service portfolio includes creative translation, transcreation, adaptation, copy editing, Virtual Assistant creative, technical translation, on-site assignments, talent sourcing, legal translation, DTP, loc engineering, transcription/transcription review, video subtitles, U/I & functionality testing, lexical analysis, subtitles translation, in situ validation and SEO.

• Integration of client requirement and tools into our workflows including any client-specific reporting requirements - with the goal of creating a lean process to allow linguists maximum time on projects
• Flexibility around working hours to meet deadlines
• Dedicated linguistic teams
• Robust screening, onboarding, training and evaluation process for linguists and transcreators
• Mentoring program - new linguists buddied with senior linguists during first year and supported with set-up
• Dedicated Account Manager and Finance point of contact for all contractual matters
• In-house Terminologists for terminology definition
• Dedicated lead linguist per language to define style and terminology and drive linguistic decisions in conjunction with the client
• Smart project allocation based on dynamic dashboards
• Scalability to smoothly handle increases in volumes and languages
• Quality focus employed at every stage of the project life cycle - Our linguistic teams actively familiarize themselves with client’s products, services, technologies, and terminology to increase translation/review knowledge